A REAL 34 × 16 FT POOL · SOUTHERN CALIFORNIA
I'm building Million Dollar Swimming Pool —
a real pool paid for entirely by advertisers.
Pick a spot. Put your logo in it.
If we haven't broken ground by March 31, 2027, every sponsor is refunded in full.
Read the guarantee →GROUNDBREAKING DEADLINE
Full refund to every sponsor if we miss it.
COMBINED AUDIENCE (AUG 2026): APPROX. 515K≈515K AUDIENCE · AUG 2026
Follower counts as of August 2026. Counts are approximate and may change. Views and engagement are not guaranteed.
BEFORE YOU PICK
Choose the placement and content package that fits your brand.
A poolside placement. A place in the story.
A larger canvas. A dedicated brand feature.
Title sponsorship adds naming in every build-series episode. All sponsors can repost supplied final media featuring their placement. Digital listings continue through the physical display term while the site is operated; archive recognition continues while the archive is maintained. Physical installation follows completed construction. Views and engagement are not guaranteed. Full deliverables and terms →
THAT'S IT
Choose your space and pay the full price upfront.
Your logo becomes part of the completed pool for 365 days.
The entire experiment is documented online.
THE ACTUAL BACKYARD
This old pool is being replaced with a 34 × 16 ft sponsored pool. Sponsors make the build possible.
SPONSOR PREVIEWThis is my actual backyard in Southern California.
WHY SPONSOR IT?
Your brand exists in a real physical place.
The entire build becomes a YouTube series.
Title and Anchor positions are designed for aerial visibility.
A numbered place in the public sponsor archive, plus your own announcement page.
TITLE — named in every build-series episode, plus one dedicated sponsor video within 90 days of installation.
ANCHOR — featured on-camera across the build series, plus one dedicated sponsor video within 90 days of installation.
PERIMETER — included in the Founding Sponsor montage within 90 days of installation, plus your logo visible in applicable build and reveal footage.
TILE — included in the sponsor wall and montage, plus poolside and close-up footage. Not designed for aerial legibility.
Views are not guaranteed.
Your logo in the completed pool for 365 days from installation.
A sponsor listing and direct website link through the physical placement term.
A minimum of 12 pieces of content featuring the completed pool will be published during your 365-day display term.
Category Exclusivity is not automatic. Contact us before paying if it matters — it applies only when separately confirmed in writing.
THE GROUNDBREAKING GUARANTEE
Sponsorships are paid upfront and held pending construction. Funds are not spent below the total outstanding refund liability.
If demolition of the existing pool has not begun by March 31, 2027, every sponsor is refunded in full — automatically, without deduction, and without having to ask.
Once demolition begins, sponsorships are non-refundable and your placement is installed after construction is complete.
Funds are held pending construction.
Documented on camera.
Automatic. No request needed.
The deadline may be extended once, by up to 90 days, and only with your individual written consent. If you don't consent, you're refunded.
READ THE FULL TERMS →THE YOUTUBE SERIES
From selling the first spot to filling the pool with water, every step is documented across social media.
FOUNDING SPONSORS
Brands that purchase original pool inventory become Founding Sponsors.
ESTIMATED PROJECT PLAN · $502,555
Sponsorship payments help unlock construction phases and also support production, processing, sponsor fabrication, contingencies and a budget buffer. All prices are quoted estimates and could change based on inflation and project timelines.
Architectural/site plans, pool/spa design, engineering, construction drawings, permit preparation, submission and government fees
$18,000Contractor mobilization, contract deposit and pool equipment purchased
$15,500Existing pool/deck demolition begins
$16,000Demolition of the existing pool structure marks the point when sponsorships become non-refundable. Until then, the Groundbreaking Guarantee applies.
Excavation, structural modifications and steel/rebar
$38,000Rough plumbing, gas and electrical
$20,000New pool/spa shell takes physical form
$20,000Coping, deck drains, stacked stone and concrete
$20,000Pool tile installed and equipment set
$41,000Pebble finish, startup and pool construction cleanup
$9,234Pool house structure, utilities and amenity installations
$78,000Decking/pavers, pathways, seating areas and surrounding hardscape
$39,000Plants, irrigation, landscape lighting, finishing work and sponsor reveal
$22,300Your logo fabricated and installed in the pool
$8,900Automated safety pool cover installation
$25,000Shade structure and overhead covering for poolside seating
$12,500Pool filled, inspected and approved for use
$2,034Content production, photography, videography and media
$64,000Weekly pool service, chemical balancing and equipment upkeep for one year
$7,400Contingency reserve (~10% of total budget) for unexpected costs, inflation and overruns
$45,687Any leftover funds after taxes will go towards my son's college tuition — after all, his going to college is what sparked this whole idea.
THE SHORT VERSION
Yes. It is being built in a real residential backyard in Southern California.
Sponsorships are paid upfront and held. If demolition of the existing pool has not begun by March 31, 2027, every sponsor is refunded in full, automatically — no request needed, no partial credit, no deduction. Once demolition begins, sponsorships are non-refundable and your placement is installed after construction is complete, with your 365-day term starting then.
The current plan is 34 × 16 ft, with an integrated spa and Baja shelf. Final dimensions may change slightly during engineering, permitting or construction.
113 total: 108 tile positions around the perimeter plus 5 anchor positions (pool-floor, Baja shelf, and spa).
Each perimeter block is one 1 ft × 1 ft tile. Pricing starts at $100 and rises by $150 for every subsequent block sold across the pool. For example, the first three blocks cost $100, $250, and $400. Buying multiple adjacent tiles follows the same progression: each additional tile costs $150 more than the previous one, and your total is the sum of those prices. The pool explorer shows the current starting price and your selection total. Title and Anchor placements are quoted separately.
Yes. Adjacent tile positions on the same edge can be combined into a larger block for a wider logo placement.
Your physical placement runs for 365 consecutive days beginning on the date it is installed after construction is complete.
Once, by up to 90 days, and only with your written consent. We'll notify every sponsor at least 30 days before March 31, 2027. You'll have 14 days to respond. If you don't consent — or don't respond — you're refunded in full.
Yes. Placements are designed to be replaceable. A position may be removed or replaced after its 365-day term, subject to the Terms.
Each tile is 1 ft × 1 ft. Adjacent tiles on the same edge can be combined into a larger block. Tiles are best for short wordmarks — they're visible in poolside and close-up footage but are not designed for aerial legibility.
Title and Anchor sponsors receive a dedicated sponsor video within 90 days of installation. Tile sponsors appear in poolside and close-up footage, the sponsor wall and the Founding Sponsor montage. Views are not guaranteed.
We can't guarantee that any logo will appear on Google Maps. Title and Anchor positions are designed with aerial visibility in mind. Tile positions are 1 ft × 1 ft and are not designed for aerial legibility. We do not control third-party image capture, update schedules or display quality.
Category exclusivity may be available for larger sponsorship packages.
Invoice, ACH or wire payment may be offered for higher-value sponsorships depending on demand and conditions. Contact hello@theadpool.com to discuss availability. Card payment is the standard checkout method and spots are held for up to 5 minutes while you pay.
Pick an available position, review the delivery terms and pay the full price upfront by card.
At full sell-through with escalating pricing, all positions total $1,097,500.
GROUNDBREAKING DEADLINE
Full refund to every sponsor if we miss it.
THE POOL NEEDS BRANDS
108 tile positions. 5 anchor positions.
113 total positions. $1,097,500 at full sell-through.
